David Norman is the founder of Pilates & Co, with his wife Roz. David’s background is a sport science degree and he has owned award-winning fitness studios in the past and then founded EYE fitness which supplied innovative fitness products and programming across Australia, NZ and South-East Asia before it merged with another business in 2017 and he exited.

David also has a heath club and personal training background and more recently a passion for group training including developing an accredited full day course. David is now Head of Fitness for Virgin Active South East Asia looking after a diverse range of exercise experiences for members and additional services from personal training and group courses and workshops delivered by over 300 exercise professionals.