CELEBRATING 10 YEARS OF PILATES&CO.

We have officially turned 10! Dive into our 10 year journey of movement, milestones, and magic. Read the full story below :) 

Celebrating 10 Years of Pilates & Co: A Journey of Movement, Community & Growth
As we celebrate Pilates & Co’s 10th Anniversary, Roz and I are filled with gratitude, reflection, and excitement for what lies ahead. This milestone is more than just a number—it’s a celebration of our members, our team, and the countless hours of dedication, movement, and meaningful connection we’ve experienced together over the past decade.

A Heartfelt Thank You to Our Community
First and foremost, we want to thank you—our incredible members. Whether you’ve been with us since our very first class in May 2015 (shoutout to our OGs!) or joined us recently, your support has been the driving force behind everything we’ve built.
Approaching 1 million studio visits, that’s nearly 1,000,000 x 50-minute sessions where people like you have chosen to dedicate time to movement, health, and self-care. That’s powerful.

Our Story: A Passion Turned Purpose
Together, Roz and I bring over 60 years of experience in health and fitness. It’s a lifelong passion turned into purpose, and Pilates & Co has been our way of helping others live better, feel better, and move better.
While we didn’t begin with the slogan “Movement is Medicine”, it’s become the essence of who we are. The stories, testimonials, and energy our members share with us daily remind us why we started—and why we keep going. This studio isn’t just about Pilates; it’s about people feeling empowered, energised, and elevated.

From Humble Beginnings to a Movement
After the birth of our third child we secured a location by North Burleigh beach with Belinda as the manager and a small group of teachers – with just 8 reformers and a small group space. At first, we offered a mix of classes including mat Pilates, yoga, and functional training. But it became clear: group reformer was the fan favourite. The studio was tiny but mighty and Belinda managed it with passion and drive. We thank you Belinda for the early days.


We listened, learned, and evolved. We added more reformers (now 14 per studio) and more specialised classes like:

Reformer HIIT
Stretch & Relax
Strength
Bring Your Bubs
Reformer FIT (Jumpboard)
Beginner to Intermediate Flow Classes
We even had a “Classical” class based on the original Joseph Pilates repertoire—though not as popular, it holds a special place in our history.

Growing Through Change (and Challenge)
In 2018–2019, Roz and I took a leap and moved to Singapore, gaining invaluable experience through our work with Virgin Active and training instructors across Southeast Asia. That time opened our eyes to global trends and cultural insights, which shaped the next evolution of our studio back home.
We returned in 2020, ready to grow—and then COVID hit.

But rather than pause, we pivoted. Renting out equipment, launching online classes, and supporting our community through uncertainty. The result? When we reopened after QLD’s 10-week lockdown, our community came back stronger than ever.

A Decade of Expansion
From our original Miami location, we’ve since expanded to:

Burleigh
Bundall
Robina
And now Pimpama!

Each studio reflects our core model: a boutique group reformer experience, with a blend of private sessions and small group training. We’re proud to offer something truly unique—personalized, supportive, and always evolving.

And let’s not forget our much-loved Retreats—six so far, including our very first international retreat in Bali in 2024!

Investing in People: Our Team & Teachers
Our success is not just about Roz and me. It’s about our extraordinary team—teachers, trainers, and support staff who bring their passion to the studio every day.

We’ve proudly watched former members become instructors, and teachers grow into mentors. Special shoutout to long-timers like Camila, Jodie, Belinda, Kate, and Mel—your consistency and leadership are everything.

To our current management team—Mila, Vic, Sally, Jodie, Kyra, and Dee—thank you. You are the heartbeat behind the scenes and the reason we’re able to keep growing.

10 Years in Numbers
900,000+ studio visits
38 teachers (2 male)
6 Retreats (with 2 more booked!)
9 outdoor/community class locations
4 studio locations
15 Pilates & Co babies (teacher babies!)
75 classes per week (goal)
10 classes in one day – taught by Roz!
“500 Club”: 26 times a teacher has led 500+ classes in a year
And… 2 passionate, proud owners
 
What’s Next?
As we open Pimpama and look further north on the Gold Coast, we’re more inspired than ever. Our focus remains the same: support, education, growth—for our members, our staff, and ourselves.

Thank you for being a part of this story. Whether you’ve been with us for 10 years or 10 days, you are a vital part of the Pilates & Co family.

Here’s to Pilates, movement being your medicine, and to the next decade of Pilates & Co

With gratitude,
Roz & Dave
Founders, Pilates & Co

NOW lets take a look down memory lane...

Victoria Nicholas